Designed to stand upright, like a chess piece, as way of calling attention to itself. The rectangular cap, mimicking the shape of the USB connector inside, morphs along the length of the casing into a gently squeezed, circular base. The resulting volume is easy to pull when removing the stick and the elliptical shape helps the stick to go free from the tabletop even when inserted into a very thin laptop. Offecct. 2010.